Putting together a fast moving fashion shoot involves very expensive models and there is also the considerable cost of the supporting cast: hair stylist, makeup artist, wardrobe stylist, prop stylist, digital photographic assistant, first assistant, caterer and then there's the client and their entourage. The success of the shoot depends on getting the finest group of professionals together to make the photographs. How in the world could I even think of using any memory cards other than Hoodman RAW? These "zero-failure" Compact Flash and SD memory cards store the photographic gold-those irreplaceable camera originals that the client and my livelihood depends upon. Hoodman RAW memory cards are at the top of my gear list for every shoot. Even when shooting tethered into a computer, each photograph is also stored in the camera on Hoodman RAW memory cards. Hard drives fail after all. Hoodman RAW memory cards don't!